We came across a new chocolate today, and not only had we never seen it before, but it was on sale. Also it was in the shape of discs. Also it had the word "Mexican" on it. These facts made a purchase an inevitability.
I'd never heard of Taza, so I was curious about this company. Obviously the high-end chocolate market is flooded nowadays, what with all the buzzwords you can put on your packaging to maybe get a leg up on the competition, like "all natural" and "fair trade" and "organic" and "direct trade" and "artisinal" and so on and so forth. But "stone ground" is not one I'd seen before, so it seemed worth a look-see.
It's different. That's obvious right out of the gate. The chocolate is disc-shaped:
Because the discs are relatively small, breaking off an individual wedge isn't necessarily easy. And this flavor (vanilla) is pretty sweet, so unless you have a major sweet tooth, you'll probably want to eat it in smaller pieces.
But it's gooood. It was a lot different than what I was expecting. Being stone ground gives it a rougher texture than a normal chocolate bar. Check it:
